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Choosing the right video conferencing equipment, systems and cameras for your business

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Choosing the right video conferencing equipment, systems and cameras for your business

July 21, 2006
By:  Alice Osborn

Today there are many options for choosing the appropriate video conferencing equipment for your company, be it an enterprise or a SOHO. Although the technology might seem intimidating at first, equipment for video conferencing simply facilitates an audio and video interactive connection. Before purchasing the video conferencing system, consider the room size and the system set up -- will it be an ISDN or IP-based system? Budget is another factor, as well as the importance of audio and video synchronization and clarity.

How should we communicate -- ISDN or IP-based?

When people think of video conferencing, they usually think of the traditional system with participants sitting around a table talking into a Polycom unit using dedicated hardware video bridges and ISDN lines. This system is still the industry standard for sound and video quality. However, a greater number of institutions are testing IP-based or web-based video conference systems. In contrast with ISDN video conferencing technology, web-based systems are more affordable and they are more mobile than fixed ISDN-based video conferencing systems.

A typical ISDN video conferencing system consists of the TV or monitor, a microphone, speakers, cameras, the H.320 Basic Rate ISDN (BRI) to enable circuit-switched network communication (needs at least 128K and the most expensive systems offer three BRI lines to give 384Kbps of speed), and a video codec (Coder/Decoder) that converts and compresses analog data into digital data. Polycom and Sony make video conferencing units that work on top of the TV with either the microphone or speakers attached or separate from the video conferencing unit. The cameras are also either built-in to the unit or they can be detached cameras with remote control options. When making your video conferencing purchasing decision, look into a unit that offers a view of the near-end (your side) and the far-end on the same screen, so everyone can see how they look to the other team.

On the other hand, the equipment requirements of an IP-based system include the computer, a broadband connection, a software program (like Microsoft NetMeeting), which is the codec, and a web camera. The audio and video data is digitized into packets through the standard of H.323 with a recommended range of 256K to 768Kbps -- many common VoIP (Voice over Internet Protocol) implementations use the H.323 standard as well. An IP-based system generates a web video conference, during which the participants use polls and virtual whiteboards. An IP-based system is as mobile as a laptop with a few plug-in devices.

Advantages and disadvantages for both video conferencing systems

Advantages for ISDN-based systems: 

  • Great video quality, allowing participants to clearly see each other
  • Ideal for large groups
  • Sharp camera quality that can accommodate sophisticated PTZ (Pan Tilt Zoom) and remote cameras, as well as cameras that are voice-activated
  • Has vendor quality standards
  • Is easily able to synchronize audio and video functions

Disadvantages for ISDN-based systems: 

  • Can be expensive because of the equipment and the bridge, ISDN (some of these cost $120-$240), plus local and long distance fees
  • Not easy to move around
  • Multimedia integration is difficult

Advantages for IP-based systems: 

  • Cost effective since the user only pays for unlimited broadband service and the cost of the software and camera
  • Can integrate with groupware, whiteboards, and other web collaboration software

Disadvantages for IP-based systems: 

  • Video and audio images may be spotty and/or poor
  • Not good for large groups since the picture would have to be projected, which would diminish the video quality
  • Cannot fully guarantee Quality-of-Service (QoS)

Final thoughts on purchasing a new video conferencing system

Whatever you system you choose, it needs to connect with people in order to make your business more productive and save those travel dollars. The best systems are the ones that don't gather dust in the conference room because they are easy to operate and they work! The sound quality should be excellent and the picture should not jump or freeze (better connection speeds might prevent this). Make your video conferencing system a good buy by not skimping on the monitor, cameras, and microphones. Also make sure you find a room with good acoustics and have a plan for arranging your participants so that they are all within the camera and microphone range.

ISDN and IP-based video conferencing systems have their pros and cons, and only you can know which one is right. Perhaps you are a small business and need to spend money on other projects -- using an IP-based video conferencing system may be your best bet. And if you are purchasing for a large company, they will care a great deal about the sound and video quality. In effect, buy the best system you can afford now.

About the Author
Alice Osborn is a successful freelance writer and contributor to Video-Conferencing-Guide.com.  Your definitive guide to everything you need to know about video driven communications, including multi-view video conferencing solutions for business, broadband video phones and personal webcam chat rooms.

Also See:  [ A discussion of Flash-based video conferencing solutions and tools ]
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[ A videophone for the deaf enhances life for the hearing-impaired community ]

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